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Digitalised product information - why a PIM solution is essential for the new normal

PIM (Product Information Management) systems help companies to centralize all their content, improve it, and share it more quickly – distributing it over all the channels of a complex strategy, like printed catalogues, online shops, and marketplaces. There are so many changes in the marketplace and how consumers are now buying their goods and services. Businesses are closing physical stores, moving online, offering free pickup services, providing deliveries. They need to digitalize their catal...

Product Information Management Case Study

Check out our latest Case Study that details how we have helped one of our long term clients navigate these tricky times through implementation of a Product Information Management (PIM) system....

Ascend 7 becomes first Australian Sales Layer Partner

Ascend7 are very excited to become SalesLayer's first Australian partner, further reinforcing our focus on Product Information Management (PIM) systems. We love how easy SalesLayer is to use and the value it adds to businesses struggling to manage all the data, information and assets related to their products. To find out more about what a PIM is see our other blog post - An introduction to a PIM system (Product Information Management). ...

An introduction to a PIM system (Product Information Management)

If you have a range of products from a number of suppliers, and you are just discovering how difficult it is to keep on top of supplier updates, brochure reprints, website content, and pricing lists, you are not alone. There are many businesses (of all sizes!) throughout Australia who have the same problems: Too many folders for digital documents, too many spreadsheets describing products, packed with columns that attempt to organize loads of data of which are constantly in the process of being ...

Professional Product Photography

We have all been to online shops that have a limited number of poor images that don't help sell the product.  Often they are the same as every business selling those products.  Sometimes there is only one grainy image that doesn't properly show the product. And guess what? Those products don't sell! Especially if the product copy is poor too (see our other blog post about Writing great product copy) .  The potential buyer leaves the site and buys elsewhere. Help make your business...

Updated Grid Gallery in RocketSpark

RocketSpark have updated the Grid Gallery to add some great new functionality.  With the new Grid Gallery you can do more with text, links and buttons.Learn more about how to use the new Grid Gallery here...

Writing Great Product Copy

Great Product Copy (the words that describe your products) is critical to the success of any online shop or ecommerce channel.   There are various reasons why you should put some effort into your product copy, which include: attracting visitors to the product page through Search Engine Optimisation (SEO) and use of effective keywordsconvincing prospective purchasers that they need the productassisting them to select the correct productreducing the offline selection support they requireensur...

Freedom Fairies Website Go Live

Cherish from Freedom Fairies needed a new website to help her launch her revamped business in response to the restrictions caused by the COVID-19.  Ascend 7 only had 2 days to create a new design and upload considerable amounts of content. Up for the challenge, we successfully implemented the new site for Cherish and the Freedom Fairies team, delivering a vibrant new look for the business, with extensive images and more detailed information about the businesses services. "Absolutely love th...

CANVA #StopTheSpread Campaign

We are great fans of the CANVA platform.  It is the perfect tool for creating social media images and other graphics for your business.A recent email from them detailed how to create vintage inspired images to promote #StopTheSpreadHere is the gist of it:Visit this URL - https://www.canva.com/design/D...Sign up or sign inChoose a template you likeCustomise itUpload to instagram and shareWhile in Canva explore the other graphics you can create for your business or social media posts....

RocketSpark Silver Partnership

We are proud to be awarded Silver Partner status by RocketSpark.With over 20 site built using the excellent platform, we know exactly how to ensure our clients get a great looking, easy to maintain and highly effective website for their business. ...

Microsoft Teams available for everyone

From Microsoft TodayTeams is a part of Office 365. If your organization is licensed for Office 365, you already have it. But we want to make sure everyone has access to it during this time. Here are some simple ways to get Teams right away.IndividualsIf you want to get started with Teams, we can get you up and running right away.If you have an email address through work or school, sign in using this link. We’ll get you into Teams in no time.If you’re using an em...

Beware COVID-19 SMS Scam

An SMS Scam story was posted on the The Australian Computer Society (ACS) InformationAge site on Monday 16 Mar 20 that we should all be aware of:Beware COVID-19 SMS scamBasically, be very careful clicking any links in emails or SMSs related to COVID-19 (including the one above).With over 45,000 members, ACS is the professional association for the ICT sector across all levels of government, industry, education and research. Rox is a Senior Member....

Storing Survey Data in Australia

Many businesses use online surveys to collect information about their staff, customers and the general public.Very few consider what information they are actually collecting, what legal requirements there are on the collection of the information or where that information is stored.We see in the news all the time about data breaches, privacy issues, cyber crime, abuse of data by foreign governments and more where private information about individuals is mishandled or misused, sometimes resulting ...

Importance of Search Engine Optimisation (SEO)

Business websites, blogs and social media sites (online business assets) all need one thing - visitors.It is critical for online business assets to reach the right target audience and keep them coming back.  SEO is the technique used to structure and populate online assets so that they are visible to search engines and rank highly for the desired keywords or search terms.  Being visible and ranking highly results in more traffic and reach....