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The Importance of Website Design

Today with the advent of the internet, the world has become a smaller place. Any kind of information is easily available and at our fingertips. The world of the internet is amazing and it continues to transform our lives, the way we communicate, the way we receive and share information and live a quality life. ...

Small Business Tax Incentives are Back on the Table

The Albanese Government has confirmed its commitment to implementing two tax incentives aimed at supporting small businesses; to train and upskill employees, and improve their digital and tech capacity. ...

"What is a PIM for Ecommerce?" by Shopify

Most companies have a lot of inaccurate data. Most of the time it's messed up, complex, all over the place, inconsistent....

The Completion of Lefroy Explorations Site!

We are excited to announce the Go Live of the new Lefroy Exploration website...

Save with a "managed service" bundle

A managed service bundle is great way to spread the cost of both building and maintaining your website over 12 months....

Would you like your web domain to be just .au?

New .au direct domain names will be available soon for owners of .com.au domains....

Prepare for the worst, hope for the best!

What is currently happening in Europe is frightening and disturbing....

Farewell Chaya and Utari, welcome Hayden

Staff changes at Ascend 7 - Welcome to Hayden Wade...

Is it time to give your product data a good going over?

Product data cleansing – why (and when) you need to do it....

FASSTA website goes live

Over the last 12 months, the Ascend 7 team has helped develop and implement the FASSTA Digital Marketing plan....

Rachel joins our team

My name is Rachel Osborne. I have recently started at Ascend 7 as the Marketing and Sales Coordinator....

How businesses can benefit from a PIM

Our PIM partner, Sales Layer, has asked other experts about what makes a good PIM system. ...

Farewell old friend

After more than 10 years, it is time to say goodbye to Business Catalyst (BC) or as we tried to market it for a while, A7CMS....

New Look Paint & Paper

New Look Paint and Paper is one of our last clients to switch over from Business Catalyst to RocketSpark...

Care Pathways WA Digital Marketing Goes Live

Congratulations to our new clients at Care Pathways WA with the launch of their new website. Care Pathways WA guides families to transition loved ones through the aged care system. They evaluate their client's unique aged care needs and provide services to help ease the burden, minimise aged care fees and maximise social security benefits. We have assisted Lighthouse Guide Pty Ltd, trading as Care Pathways WA, in all areas of their digital systems from domain registration and mana...

Complete Guide to Instagram Advertising

Shopify recently posted a great article on how to advertise on Instagram, with simple and easy to follow instructions.Read the full article here - https://www.shopify.com/blog/i......

We shop differently now - can your business keep up?

Power Retail has published an article recently about what ecommerce tactics are becoming obsolete - https://powerretail.com.au/getting-started/5-out-of-date-e-commerce-tactics-you-should-stop-using-in-2021/?mc_cid=8e07eefbf4. They make an interesting point about businesses which are not offering a holistic shopping experience, given the changes to way we shop now in times of pandemic lockdowns and working from home. Omni-channel retail (browsing and buying from any device, anywhere) is here...

Business Catalyst Shutdown

Adobe's Business Catalyst system was a great platform for meeting small and medium business online  needs, but Adobe has discontinued the platform and slowly wound down support.  Ascend 7 has been working hard over the last 12 months in particular to migrate our old Business Catalyst clients to alternate systems like RocketSpark, SiteGlide and Shopify. The Business Catalyst platform is ending service on September 26th, 2021. Adobe is now at 3 years past the service closure an...

E-Commerce Conversion Optimisation: Actionable Practices to Increase Conversion on Your Website

When looking at how customers interact with your e-commerce website, it’s important to have a reliable way of measuring this. The most prominent metric is the e-commerce conversion rate.  A conversion rate relates to the percentage of visitors who come to your website and complete a desired goal -- whether that’s making a purchase, signing up or calling your business., out of all visitors to your site.  When internet users leave your e-commerce site without interacting with its con...

Beware of Suggestive Selling!

It has come to our attention that a number of our clients have been receiving emails from <name>@dnsaustralia.org email addresses.  If you receive this email or similar to this, note that it is not a scam but it is very sneaky suggestive selling.  The difference between a scam and suggestive selling is that a scam means you will not receive the product/service you have paid for. Suggestive selling, however is a sales technique where an employee asks a customer if they w...

Rocketspark eCommerce Website Upgrades

We love hearing about our silver partner Rocketspark’s new platform updates. As of March 2021, if you operate a Rocketspark ecommerce website – customers are now able to view products in your store close-up for an even better shopping experience.  When a customer clicks on a product on desktop, that product image will enlarge in a pop-up window (this will automatically be available in your store, so long as your product images are high resolution. Ensure your files are greater than 1.5M...

PIM system transformed Dynamic Engineering (Updated Case Study)

We are excited to announce a follow up case study that details how we have helped one of our long term clients, Dynamic Engineering navigate a newly refurbished PIM system. ...

Free Google Shopping listings now available in New Zealand, Australia, the UK and more

As a silver partner to RocketSpark, we are thrilled to announce that Google is offering free Google Shopping listings with a RocketSpark ecommerce website! We highly recommend migrating over to the RocketSpark platform – not only are their website designs modern and user friendly, but now you can drive more sales to your store with Google Shopping.  Benefits of Google shopping  1. The visual aspect of the Google Shopping listings with a photo of the product, title and price is appeal...

Are Retailers Breaking up with Returns in 2021?

There’s no denying that returns are one of the most expensive parts of the retail industry. Unlike a physical store where the customer can see and feel an item before making a purchase, it is difficult to do this online.  As eCommerce continues its domination due to factors like the COVID-19 pandemic, the rate of returns is rapidly growing alongside it. However, retailers are beginning to come up with new ways of asking their customers to keep their products rather than return them. ...

Ascend 7 Holiday Hours

Ascend 7 will have reduced activity and availability over the holiday period. Our office will be closed from noon Wed 23 Dec 2020 until 9am 12 Jan 2020 (AWST). Support will be available for urgent issues by leaving a message on 1300 211 127 or emailing help@ascend7.com...